Tag Archives: Audience

About the People that are Reading your Blog

Monotony Marketing

On Facebook I noticed that one of the Best marketers I know Daniel Scocco was online in Facebook chat. Knowing that he is a very busy person both Daniel and I had to keep the Conversation short, But I had time to Mention that I did enjoy his Daily Blog Tips Newsletter and How he Approached Email Marketing with Autoresponders and Newsletters.

Daniel Told me that he tries to keep his messages to his downline a mixture of 80% quality and useful information that will help his downline know more about the making money online blogging Industry and 20% promotion of quality products be they digital or advanced wordpress plugins for more control over blogs. The conversation arouse when I told him in order to use a software for free I needed to be subscribed to the vendors email marketing list. I do not mind being subscribed and not having to pay for expensive software but the marketing and tactics of system myself and Daniel Scocco were conversing about were just overloading the prospect with advertising and affiliate product promotion. Both of us agreed that if you only send your downline links to products they have to buy will result in zero commissions and  prospects seeing sameness in your every follow up message. They will see you as a person who is all take and no give resulting in loss of subscribers and online earning possibilities.

Like an Article I read Today which asked the question Are You a Genuine Blogger or a Faker?, The same goes not just for your blog or website but for all newsletters and publishing you are involved in online. Try to be Unique with every message you send out to your reader audience. Making money online is not all selling directly it can also be made by giving free information. Because when your downline has recived helpful and quality information they will trust you when you start to promote your products to them as they know they will be buying a quality product.

Confused.Com Confusing T.V Viewers

Many websites and other companies make claims in their advertisements which can be untrue but the latest statement in the TV Advertisement campaign from Confused.com is just crazy for a company that is an Internet Business selling and comparing Car insurance.In the latest T.V Advertisement campaign by the Car insurance comparison website makes a strange claim that the internet is the greatest invention of the 21st century.Having had an Internet connection in 1998 the time when people believed that Bill Gates was the Devil now we know he is .This made me quite confused,As it was as I believe near the end of the  20th Century  when people started making massive bids on websites like 21stcentury.com because of the amount of people that know about 20thcenturyfox.

But the thruth is that the Internet has been around since about the time of the beginning of the space age 1957 which is not the 21st but the 20th century according to this wiki answer about the invention of the internet and some more sources.

In my opinion most people think that the Internet was invented when Facebook and other social networking sites started to find a use for the common market to use the Internet.Unfortunately before Facebook and Co the average computer and internet user was a fat guy looking for pictures of naked ladies and not someone watching T.V and listening to the crap claims that are make to non informed potential customers and buyers.

Car Insurance comparison sites are some of the biggest online earners and have a large impact on why people go online which is to save money because shopping online is much cheaper than going to the store.But since they have so much money that they earn from Insurance referral programs they can also invest in Television and Radio Advertising.This means that they have a wider reach and can influence not so tech savvy internet users and through T.V Advertisement campaigns they can get people to their websites before they use the search engines.

Visual Impact and your Visitors

Theme choice is Important for your Blog

After Reading A first impression is a lasting impression, I have thought much about blog Branding and what kind of Affect it can have on Blog Readership and relationships with other Bloggers. As most will judge you on the landing page of your blog or your blog theme layout .NICHOLAS CARDOT has done an excellent job on not only Branding his Blog with a nice theme but if you are a subscriber to his blog, You will also notice that he uses very easy to read email templates for his blog posts when they are so pleasing on the eye that they make you want to go to his blog and just read the content there also.

Visual Impact is Important

Often people will say that your content is the most important thing but the Visual Impact of your blog is what many visitors judge it on, Having good content will not be enough if the Visitor cannot easily Navigate your site they will Quickly Leave if there is something causing the Page to Load Slowly or flash in the Sidebar causes their browser to Crash.This is one of the reasons I use Categories in my blog header as the Visitor will possibly see one of the Categories that they may have interest in and make at least a second page view.

Speeding up your Blog

One of the Reasons I moved to a self hosted WordPress blog was because of page loading speed, When you are hosting on a free blogging service there are many things that cause your blog to load slowly also having access to the root of your domain name has many Advantages .Finding a good web hosting service is important if you are anyway interested in making your blog load fast I recommend Hostgator for reliable and Quality Hosting just use this coupon code “yournewhost” to get a $9.94 Discount off the hosting package price.Compressing your CSS and Enabling GZip Compression are some other things you can do to keep your blog loading fast.Another option is to use CSS Sprites there is a WordPress Plugin to Enable CSS Sprites easily.

Landing Pages for Social Networking Traffic

Another Trick to make a Better Impact on first time Visitors to your blog is to change where they enter your website. Sometimes people send referral traffic to an about page or another example if you have blog posts about twitter or Facebook then instead of linking to your homepage on your profile just link to these Articles as they would be of more interest to the visitor from the social networking sites. The same can be done with blog comments when linking a related post in the url field of the comment form will have a better impact on your blogs first time visitors this is also good for seo as you are doing deep linking.

The Author Name and Gravatar

There is nothing worse than reading a blog where the Author has not bothered  to create a pen name when I see a blog that has Admin as the Author I automatically think Autoblog or Splog.This is also a problem with discussion and commenting on blogs as the reader will not want to say great post Admin use your real name or a pen name and get a Gravatar even if you do not enable them on your blog.